A lot has changed
in the realm of B2B marketing strategies over the past year. New technologies
have entered the market. Executives have new demands on marketers. How can you
not only keep up, but pass these hurdles with flying colors? Aliexpress Clone Script has provided people the key data that reveals what
challenges are top of mind for marketers in 2017. These are
some simple tricks to follow and enhance your business:-
1. Create Long-Form Content
Long-form content gives your readers
the in-depth information that they need. It causes someone to take a second or
even third look. When it comes time to buy, the prospect is more likely to
remember you and your helpful content.
2. Pump Up Your "Thank You" Page
A Thank You Page helps you to show
your gratitude and eagerness to please, but also can motivate further
purchases. Don't create dead ends. A plain-old, boring white page with a
single line of “Thank you for buying our product” goes nowhere.
Instead lead someone further down
the buying path. This may include:
- Related articles
- A "now what" section that shows some
easy-to-take next steps
- Attractive graphics and captivating colors
- An FAQ section or articles tailored to their needs at
this stage
- Promotions for additional products
3. Optimize Your Already Popular Content
Identify which posts have given you
the most traffic over the years, and optimize them. Give them a new look, newly
focused messaging, and new CTAs. Then let them loose to bring you a higher
conversion rate with fresh prospects.
4. Transform Your FAQs Into Engaging Posts
Write an informative and
in-depth post on all facets of each question. It will gratify your readers that
their questions are addressed so thoroughly, and they may click through to
learn more about your business.
5. Recycle Content Into Other Media
Not everyone has the time and
interest to sit down and read a blog post. You will grow your audience by creating different forms of media that
appeal to a more varied group of people. The majority of people today prefer
visual content. Video is especially dominating the internet right now. It's
never been easier to create stunning video content. Video creation tools make
it incredibly simple to make and share videos that will boost your B2B
marketing.
6. Collaborate With Influencers
B2B influencer marketing is a hot
topic right now. Who is an expert in your industry? Seek them out on social
media and at industry events. Use your mutual industry interest to create
a relationship. As that relationship grows, collaboration can take place.
7. Curate Viral Content
Tired of the constant content
crunching? You should take a little break, and no one has to know. How? Curate!
Curated content can be a powerful boost to your inbound marketing without the
exhaustive effort.
8. Improve Page Load Times and Speeds
People don't give page load times a
second thought. This may cause your readers to give up and go to another page that
loads faster. This doesn't only affect how potential customers view
your company. Slow page load times also influence your ranking in search engines.
Faster load times higher your page views and it will prove a major score for
your business.
9. Pamper Your Leads Before You Pitch a Product
It takes a lot of time and effort to
get a lead. Don't waste it by acting too fast. Follow what some marketing
experts refer to as the rule of seven. Have at least seven helpful interactions
with a lead before you attempt to sell a product or service. Make these
interactions meaningful and all about the lead -- allay their concerns, answer
their questions, and provide helpful advice. Prepare in advance several helpful
interactions that will leave positive memories associated with your business.
When you finally introduce your product, they'll be more receptive.
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